January 2009
Beginner
206 pages
2h 42m
English
Content preview from eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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Chapter 12. PRESS RELEASES
Generate buzz about your products and services and make a huge splash on the search engines.
In this chapter, you will learn:
Why press releases are critical to increasing traffic to your web site.
How press releases can help you dominate the search engines with important keyword phrases.
Tips to maximize the effectiveness of your press releases.
The exact steps to create the perfect press release.
I'm not sure I completely agree with the old adage that all press is good press. Given the choice, I think we'd all prefer good news about our business over bad. Of course, you can't always control the type of press you receive. The Internet, however, has drastically changed the landscape of news writing and given us more control than ever before. This chapter is dedicated to making you an official press writer for your business.
You get to decide what's newsworthy about your products or services, and write about them. For example, did your company recently celebrate an anniversary? Did you just launch a new product or service? Do you have something to announce that people in your industry would be interested in? All of these events would be great topics for writing a press release.
Once you have a press release written, you need to get them to the right outlets that will create the Internet buzz that you are looking for. One of my favorite sources is emailwire.com. For ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.