Chapter 16. VIDEO
One of the hottest Internet marketing strategies and easier than you think to get started.
In this chapter, you will learn:
Why video has become the hottest Internet marketing tool on the planet.
The step-by-step process to getting video on the Internet.
Where to share your video for maximum viewing.
How to maximize the effectiveness of your videos.
As we all know, the Internet is an ever-evolving animal, and if you blink for even a second, you might miss the newest innovation or technology breakthrough. I joke with my clients that if they want to stay current with the latest Internet marketing trends, just ask a teenager. They knew the power of social networking sites long before we did, and the same goes for video.
Generation Y helped make YouTube.com the latest craze on the Internet. They've been actively using the video-sharing site for years now. Only just recently have we discovered its value as both a networking tool and search engine powerhouse. Sites like YouTube.com have made it easy for anyone, and I mean anyone, to post videos for the public to view. All you need is a video recorder, and last I checked, you could pick one up at Target or Best Buy for under $100.
So there are two questions that might be running through your head right now: why should you even bother with this and, if I can safely get past that question, what type of videos should you record.
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