Step 1: The free web tools

Chapter 2: Local directories

Of all the chapters in this book, this one is probably both the simplest and the most vital, which is why I have put it at the front. While website design, domain names, payment systems and social media are important, the basic search engine listings are the foundations of an internet presence.

Amazingly these really important services are free and it takes only a few minutes’ work to enter the relevant details. In fact getting your information into all seven of the key services discussed here shouldn’t take more than three hours to complete, subject to your having all the key information at hand.

Along with putting your business in the search engines and local business sites, a ...

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