O'Reilly logo

eBu$iness: 7 steps to getting your small business online and making money now! by Paul Wallbank

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Step 4: The look

Chapter 10: Designing a website

Once you have decided on the basics — name, domain, hosting service and software — it’s time to turn your attention to the look of your website. Over the next two chapters we will focus on how to achieve the look you want.

Design is probably the element people notice most when they first encounter our business online. Although we often underestimate the importance of design, it is also an aspect of the online presence that can paralyse a new business for months, as the owners quibble over the many fonts, colours and layouts available.

In the days of print we were locked into design decisions for months or even years until we ran out of business cards or saved enough money to spend on another ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required