Chapter 13: Tracking progress
There’s an old saying in business that ‘you can’t manage what you can’t measure’. Managers in many parts of small and startup businesses rely on gut feeling to make decisions, because many aspects of business are hard to measure. Luckily, the online world isn’t one of those areas, as measuring your site’s effectiveness is quite easy.
Once your website has been set up you will want to know that it works and is achieving what you want from it. Fortunately the web offers many tools, many of them free, for the small business owner to track what’s working and where the customers are going. This chapter looks in depth at a few of the paid and free options for keeping an eye on your visitors.
Google webmaster tools ...