Step 7: Staying relevant

Chapter 18: Ongoing maintenance

No matter how good your websites or how clever your use of social media, the biggest challenge for everybody on the internet is staying up to date and relevant: the web loves action and visitors want useful and current information. A stale, outdated website is a very poor image for a business.

While you can get away with a brochure-ware site — a web page that is just an electronic version of a business brochure — that just states your business, address and opening hours, if you want maximum value from your website you need to be telling the world what you’re doing now. Fresh, regularly updated sites attract the attention of search engines, and if visitors know there will be something ...

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