The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices.
This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion.
While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion.
Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Table of Contents
- List of figures
- List of tables
- Contributing authors
- Preface – introduction from the editors
- PART I The fast fashion phenomena and its consequences from a sustainability point of view
PART II Fast fashion and the consumer
- 3 Mind the gap: fashion consumers’ intentions and behaviours
- 4 Drivers and obstacles of ethical fashion consumption
- 5 Knowing better, but behaving emotionally: strong emotional undertone in the fast fashion consumption
- 6 From myopia to boycott: consumer acceptance of, and resistance to, fast fashion
- 7 Enabling sustainable behaviours through m-commerce app design: focus on the fast fashion industry
PART III Alternative models for a sustainable fashion consumption
- 8 Consumer colour and style preferences: a new approach to tackling the textile waste conundrum
- 9 Looking backwards and forwards in sustainable fashion: a comparison of two social enterprises to circulate used clothes
- 10 The becoming of repair: understanding garment mending through a practice theory perspective
- 11 Innovative sustainability in South Asian garment supply chains: the case of MAS Holdings in Sri Lanka
- 12 Sustainable fashion: a hybrid business model for social, economic and environmental responsibility in Haiti
- 13 Product service systems: a viable business model for fashion brands?
- 14 Redirecting the fashion industry towards eco-effective practices
- 15 To wear or to own? Influences of values on the attitudes towards and the engagement in collaborative fashion consumption
- PART IV Supply chain insights
- Conclusion from the editors
- Title: Eco-Friendly and Fair
- Release date: May 2018
- Publisher(s): Routledge
- ISBN: 9781351058339