11Innovative sustainability in South Asian garment supply chains

The case of MAS Holdings in Sri Lanka

Enrico Fontana

1. Introduction and background

In the past decade, South Asian garment supply chains (SAGSCs) have been the subject of great criticism from end consumers and civil society organizations, ignited by poor health and safety conditions (Soundararajan & Brown, 2016). Corporate sustainability (sustainability) thus gained momentum as voluntary self-practice beyond regulatory compliance with the main purpose to engender societal value for the community and the natural environment (Aguinis & Glavas, 2012; Hahn, Figge, Aragón-Correa, & Sharma, 2017). However, most sustainability practices in SAGSCs fell under scrutiny, accused of being ...

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