12Sustainable fashion

A hybrid business model for social, economic and environmental responsibility in Haiti

Mary Conway Dato-on and Isabel Artemis Walker

1. Introduction

In an emerging world of global consumerism, the rise of fast fashion and the subsequent world-wide concerns over its social, economic and environmental impact has led to a growing interest in identifying and defining business models for sustainable fashion (Joy, Sherry, Venkatesh, Wang, & Chan, 2012). In part, the popularity of fast fashion has given rise to a new wave of fashion companies combatting various aspects of fast fashion’s detrimental approach. Some companies highlight transparency in supply chains, while others promote safe and dignified working conditions for ...

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