14Redirecting the fashion industry towards eco-effective practices

Mary S. Ruppert-Stroescu

1. Introduction

Dress and adornment of the body is one of the characteristics that distinguishes humans from animals. Since the origin of man, humans have been driven to change appearance through clothing based on needs related to protection, decoration, status and modesty (Tortora & Eubank, 2010). As early as the middle ages, social structures evolved to generate a fashion system (Tortora & Eubank, 2010) that incorporates one’s choice of dress or adornment with communication preference, emulation or distinction from others and manner of socializing with peers (Hamilton, 1997; Kawamura, 2005). Thus new and different styles have been adopted by groups ...

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