9Looking backwards and forwards in sustainable fashion
A comparison of two social enterprises to circulate used clothes
1. Introduction
Because clothing is so deeply and intimately connected to our personal identity and seems to have become available in abundance and for little cost, the question of its collective use beyond family and friendship circles seems at first irrelevant. In this chapter this issue is nevertheless queried, investigating two examples with regard to a more sustainable use of clothing. It points on the one hand to the reduction of environmental costs incurred through the consumption and production of clothes. On the other, it hints at the social structures at play in the consumption of clothes − namely, ...
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