Chapter 1. Ecommerce Analytics Creates Business Value and Drives Business Growth
The global e-commerce market is expected to grow at a compounded annual growth rate of 17% from $1.3 trillion in 2014 to $2.5 trillion by the end of 2018. In the United States in the third quarter of 2016, ecommerce generated $87.5B and accounted for 7.4% of all retail sales. Ecommerce has been growing annually on average between 14-15% quarterly since the 2014, while retail growth had remained less than 3%. Estimates are that consumers will spend more than $70B online in the last quarter of 2016 - between Black Friday, Cyber Monday, and the overall holiday season. Alibaba, in China, reported over $14.92B in “goods transacted” on one popular shopping day. Clearly, ...
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