Chapter 4. Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
Among the most critical activity for an analyst is the presentation of data and analysis. The best analysis won’t be used if it is not presented adequately to stakeholders. Analytical presentation is like “plating” in cuisine. It’s not enough just to prepare and cook the food, the best restaurants know how to present their cuisine in a way that appeals not only to the palette, but also to the senses. The best analytics appeals in a similar way - whether to fill the need to look at detailed data in reports or to view a visualization. Stakeholders appreciate data in reports, but reports are not easy to understand. They provide the data and leave the difficult task of ...
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