Chapter 13. Integrating Data and Analysis to Drive Your Ecommerce Strategy

Integration refers to the process of bringing together data in order unify it into a common form, structure, and/or system. As an ecommerce analyst the integration work you do will be largely driven by the mission and vision of the leader of your analytics team. For technical analytics teams that manage and maintain infrastructure and technology that supports the collection, storage, processing, modeling, reporting and visualization, the work of integration will be around data integration to create new data sets and application and systems integration connecting and stitching together technical tools to support analytical business processes. Take the case where a CMO wants ...

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