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Economic and Business Management
book

Economic and Business Management

by Xiaoxia Huang, Feng Zhang
March 2022
Intermediate to advanced content levelIntermediate to advanced
294 pages
16h 47m
English
CRC Press
Content preview from Economic and Business Management

Cost leadership strategy, diagnostic control style and firm performance

Weixiang Sun & Cheng Li

Macao University of Science and Technology, Macao, China

DOI: 10.1201/9781003203704-30

ABSTRACT: Whether an enterprise can formulate a suitable strategy is an important prerequisite for the continuous improvement of firm performance. We adopt primary data using 427 questionnaires for the survey and use SPSS software to study the relationship between cost leadership strategy, diagnostic control style and firm performance. The research results show that cost leadership strategy can effectively improve firm performance. Moreover, the diagnostic control style plays a positive intermediary effect between the cost leadership strategy and firm performance, ...

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Publisher Resources

ISBN: 9781000581621