Beyond Sustainable Capitalism: Why Green Technology Alone Cannot Save the Environment
Roar Bjonnes
Toward Deeper Sustainability
According to green activist Alex Steffen, we cannot create a world we cannot imagine. He is one of the leaders of a new and influential movement of “bright green” activists who claim that technological innovation is the safest and fastest way to create a sustainable economy. Distinctly different from the “dark green” environmentalists of the past whose goal is often less technology, the “bright greens” do not shy away from using technology to solve our mounting environmental problems. Architect William McDonough and chemist Michael Braungart, authors of the path-breaking book Cradle to Cradle, would agree. ...
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