9 Location and Anchoring of Foreign Investment by Multinational Companies in Evolving Territories
The Role of the Top Subsidiary Manager
Sébastien Le Gall
Grasping the question of location as part of a company’s multi-nationalisation strategy means going beyond traditional models: that is, ones that deal with the malleability of spaces and favour a territorial approach, punctuated by the idiosyncrasy of localised productive contexts for value creation. Here, the local context allows multinational companies (MNCs) to increase strategic assets and create a competitive advantage. Dunning (2009, p. 23) highlights
the emergence and growth of asset-augmenting or competence-seeking MNC activity, where it is predicated that firms will engage in foreign ...
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