In the previous chapter, we discussed how the policymakers and regulators might attempt to reduce pollution, or internalize unpaid social costs by affecting the behavior of business firms. In this chapter, we look at the same set of issues, but from the point of view of producers of goods and services, and how they might contribute to sustainable development.
For any process of development, business has a critical role to play, in conjunction with markets, government, and society. On one hand, business is responsible for creating demand for different goods and services through advertising and marketing, and thus can affect the consumption of resource-intensive products. On the other hand, production of goods and ...
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