CHAPTER 8
THE EDGE OF BIG DATA
Enabling New Ways to Create Value
One of the points we make in this book is that an edge mindset is not a new thing. Examples of edge successes are present across time and across industries. One exception, where we see the opportunity for edge strategy to be more relevant today and dramatically more relevant tomorrow, is in the context of data.
Just as with UnitedHealth in chapter 4, there are many examples of companies that have found ways to monetize their existing data in markets outside their core. The credit card issuers MasterCard, Visa, and American Express have long recognized the aggregated value of the transaction data their core businesses collect, and they use this to empower ancillary information and ...
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