CHAPTER 10

FINDING YOUR EDGE

A Ten-Step Guide

Throughout this book, we have shared a broad range of valuable and interesting observations about how companies can find profitable growth opportunities. More importantly, we hope to have also instilled in you an edge mindset.

The preceding chapters were a practice of sorts, helping you develop pattern recognition for the edge strategy framework. We hope that you are already thinking about the edges you encounter in your own world and that somewhere in these pages you have had moments of epiphany and recognized something familiar and applicable to your business.

Your Edge Mindset

Companies worldwide are trying to grow by making risky and bold moves. Often these moves overlook the near-field potential ...

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