Chapter 3 : Covers
Who can ignore the impulse to pick up a copy of a magazine with a compelling image and masthead? If you can get a viewer to interact with your printed cover, then you have a potential reader. The digital cover goes further, functioning as a portal to the content. The reader engages through the touch of a button and is transported to the editorial content and moving and interactive elements. The cover also provides a vital means of establishing the brand message, and we begin this chapter by considering the importance of branding for any new publication.
Branding and identity
On a new publication the first thing that has to ...
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