Chapter 4 : Inside the publication

Having a proper understanding of editorial design is just the first ingredient in a complex mix. Another essential element is a real understanding of the publication and the ability to apply this to the constituent parts of the magazine or newspaper. It’s not simply about design decisions, but a deep knowledge and fascination with what underpins and motivates these design decisions.

Anatomy of a publication

A publication is broken down into areas that largely follow an established format for its particular type. Thus, a magazine breaks down into three areas: the news-led first third (called the front of the ...

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