Editorial Design

Chapter 5 : Creating layouts

Having established what editorial design is, and how an understanding of it and its components is essential to good design and art direction, we come to a key part of the design process itself: creating layouts. Although there is no magic formula for composing the perfect layout, there are certain considerations that condition the design of an editorial publication. Those dealing with roles, branding and the publication’s identity and readership have already been discussed, but others, such as specific factors (space, amount of copy, time, purpose) and required elements (type styles, weights, symmetry, images) play ...