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Educating Business Professionals by Susan D. Gotsch, Lana S. Nino

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Chapter 5

Building Ethical Sensitivity Before Ethical Action

“Before you act, listen.

Before you react, think.

Before you spend, earn.

Before you criticize, wait.

Before you pray, forgive.

Before you quit, try.”

—Ernst Hemingway1

Keywords

Business education, higher education, professionalism, foundation in ethics, ethical leadership, ethical sensitivity, ethical judgment, ethical motivation, ethical action, Fink’s taxonomy of significant learning

Introduction

Calls for developing reflective skills by business students have been made by many scholars.2 Most definitions or descriptions of professionalism have an underlying message, namely that the very nature of professional work requires the ability to be able to place themselves in the “shoes” ...

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