Educating for Values-Driven Leadership

CHAPTER 12

Voicing Values in Marketing Education

Indian Perspectives

Subhasis Ray

Abstract

Management education in emerging markets such as India faces the challenge of preparing future business managers who are ethically grounded and are able to compete with their global peers. Curriculums in most of the 3000+ business schools lack components dealing with ethics, corporate governance, and corporate social responsibility. While many students aspire for roles in sales and marketing, marketing management education is conspicuous by the absence of topics related to marketing ethics and values. This chapter narrates the effort and learning in introducing the Giving Voice to Values (GVV) approach in courses related to marketing management, sales and ...