IE Business School/IE University
MHS City Lab
Increasing calls for organizations to demonstrate “corporate citizenship” have raised an entrepreneur’s awareness of the need to be accountable to a broad range of stakeholders beyond investors and customers (Preston and Sapienza 1990) and, as such, make them part of the communication loop (Cornelissen 2014). While this has given rise to several academic studies on communication strategy and management for companies, these subjects are still notoriously absent from social entrepreneurship research (Dorigo and Marcon 2014). This is surprising given the major role ...