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Educating Social Entrepreneurs, Volume I by Maria Aggestam, Paul Miesing

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CHAPTER 7

The Significance of Stakeholders in Social Enterprises

Caroline Wigren-Kristoferson

Sten K. Johnson Centre for Entrepreneurship, Lund University

Introduction

In this exercise, you will prepare pitches for different stakeholders. Presenting or pitching an idea is an important role of the entrepreneur. It is important to notice that as an entrepreneur one does not only need one pitch; the pitch needs to be adapted to the specific audience. This is true for all entrepreneurs, but maybe even more important for the social entrepreneur as many social enterprises are organized as hybrid organizations, that is, one part of the organization builds on charity and/or donations and has a strong social mission, while the other part works in line ...

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