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Educating Social Entrepreneurs, Volume II by Maria Aggestam, Paul Miesing

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CHAPTER 21

Aquamariner Project: A Path for Food Self-Reliance?*

Adele Santana

Sonoma State University

Soren Hultman

University of Northern Iowa

Summary

The Aquamariner Project case is a real-life case of social enterprise initiative with the name of the company and founder disguised. It outlines the challenges and the alternatives Peter Fletcher faced creating his start-up company, Aquamariner. The case ends by inviting students and practitioners to put themselves in Peter Fletcher’s shoes, decide what is important and what organizational form fits, and make their own choices.

Learning Objectives

The following material is an exercise for students of Social Entrepreneurship. It aims at creating an opportunity for students to define the main features ...

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