Educating Social Entrepreneurs, Volume II

CHAPTER 37

Creating a Business Model for Recycled Materials

Stephanie A. Fernhaber, Lawrence J. Lad, and Geoff Schoeneck

Butler University

Introduction

In this exercise, you will work in teams to develop an idea for a new product using recycled materials and develop a viable business model for bringing the product to market. At the end of the exercise, time will be spent debriefing and determining what (perhaps unsuspecting) takeaways emerged from the process. The primary focus is on the transition from brainstorming a new idea to developing and testing a business model.

Purpose/Learning Objectives

The learning objectives for this exercise include the following:

• To experience brainstorming with a focus on reusing existing materials

• To understand ...