What Are the Three Advertising Strategies?
This chapter provides a general description of three different types of advertising strategies: standardized, targeted, and individualized. Specifically, it answers the following questions:
• What is the standardized strategy, and what does standardized advertising really mean?
• Why can standardized advertising be effective?
• What is the targeted strategy, and what does targeted advertising really mean?
• Why can targeted advertising be effective?
• What is the individualized strategy, and what does individualized advertising really mean?
• Why can individualized advertising be effective?
Standardized Strategy
Who Are You Talking to?
As I mentioned in Chapter 1, advertising strategies can ...
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