Chapter 2

What Are the Three Advertising Strategies?

This chapter provides a general description of three different types of advertising strategies: standardized, targeted, and individualized. Specifically, it answers the following questions:

What is the standardized strategy, and what does standardized advertising really mean?

Why can standardized advertising be effective?

What is the targeted strategy, and what does targeted advertising really mean?

Why can targeted advertising be effective?

What is the individualized strategy, and what does individualized advertising really mean?

Why can individualized advertising be effective?

Standardized Strategy

Who Are You Talking to?

As I mentioned in Chapter 1, advertising strategies can ...

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