Chapter 3

How Does Standardized Advertising Strategy Work?

This chapter provides a detailed description of the standardized advertising strategy and further explains when this strategy should be adopted and how it should be implemented. Specifically, it answers the following questions:

What core business value a company should have if the standardized advertising strategy is adopted?

What expectation the consumers should have from the company if the standardized advertising strategy is adopted?

What consumer insights should be generated from research to implement the standardized advertising strategy?

How should a standardized advertising message be created?

When Is Standardized Strategy Needed?

Proposition of Your Business Value

If ...

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