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Effective Advertising Strategies for Your Business by Cong Li

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References

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Agrawal, M. February 1995. “Review of a 40-Year Debate in International Advertising: Practitioner and Academician Perspectives to the Standardization/Adaptation Issue.” International Marketing Review 12, no.1, pp. 26–48.

Alba, J.; J. Lynch; B. Weitz; C. Janiszewski; R. Lutz; A. Sawyer; and S. Wood. July 1997. “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces.” Journal of Marketing 61, no. ...

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