Kinesis Analytics is AWS's most recent add-on to the Kinesis mix. Kinesis Analytics allows you analyzing real-time streaming data with standard SQL queries. The idea is to go from querying a static representation of the data to a dynamic one that evolves as the data streams in. Instead of using AWS Lambda to process the data via a scripting language, the goal is to process the data in SQL and feed the results to dashboards or alerting systems. We will not be using Kinesis Analytics, but instead, focus on Kinesis Firehose.