Enewsletters, whether monthly or quarterly, are also a low-cost way to share information with your network. The trick is to make them effective and manageable or you might spend more time writing them than doing business.
Creating effective e-newsletters
- Keep them short and to the point. Generally people do not read on screen as they would printed matter so it is important to provide information in ‘bite-sized’ chunks. You can do this by using multiple headers, bullets, short paragraphs and sentences, and links to further information. If you want to draw attention to longer documents, provide a brief summary of the document or its first few ...
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