4
Evolution and Theories of Communication
After reading this chapter, you will be familiar with:
- Historical perspective of communication
- How communication evolved from a very simple process to the most complicated process in the present time
- Theoretical underpinnings to understand communication
- Trends in communication study
- Communication theories that help development of concepts
THE EVOLUTION OF COMMUNICATION
We start our journey towards the understanding of communication by examining it as it has been perceived over the years. When we make an attempt to study a subject, it is essential to know the historical evolution of the subject in order to understand its present status and future trends. This chapter follows this methodology in dealing ...
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