4Making presentations

The purpose of presentations is to send and receive information, but to do it in a way that makes people WANT to hear what you say. Getting your message across is more than just saying the right things.

As a manager it is likely that you have to make presentations. The power and opportunity we are given each time we present before an audience or even sit around a table with a captive group of people is huge. But for many of us presenting is an intimidating experience that leads us to forget about our audience and to focus instead on ourselves. As with other forms of communication, thorough preparation can make the job easier. You might also want to consider the advice of management writer Philip Crosby.

No one can remember ...

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