The Basic ToolsCollecting Good Data, Keeping Good Records
Gift officers all too often take data for granted. In well-established development shops, there is sophisticated databasing software that allows you to look up a donor’s name, address, employer, spouse’s information, phone numbers, e-mail addresses, the boards upon which the donor sits, press releases on their company, their stock options, their previous philanthropy to your organization and others, as well as a detailed history of the direct contact that your organization has had with this donor through significant phone calls, e-mails, personal visits, etc.
It’s all essential information. ...
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