Skip to Main Content
Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups
book

Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups

by Jeffrey David Stauch
December 2011
Intermediate to advanced content levelIntermediate to advanced
265 pages
7h 12m
English
Apress
Content preview from Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups

images

The Basic ToolsCollecting Good Data, Keeping Good Records

Gift officers all too often take data for granted. In well-established development shops, there is sophisticated databasing software that allows you to look up a donor’s name, address, employer, spouse’s information, phone numbers, e-mail addresses, the boards upon which the donor sits, press releases on their company, their stock options, their previous philanthropy to your organization and others, as well as a detailed history of the direct contact that your organization has had with this donor through significant phone calls, e-mails, personal visits, etc.

It’s all essential information. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation

Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci

Publisher Resources

ISBN: 9781430239000Purchase book