Skip to Main Content
Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups
book

Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups

by Jeffrey David Stauch
December 2011
Intermediate to advanced content levelIntermediate to advanced
265 pages
7h 12m
English
Apress
Content preview from Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups

images

Crafting Your MessageStanding Out Among the Crowd

This chapter will focus on the development of a consistent, compelling message of need for your organization. While the content of your message will inevitably vary based on your institution’s goals and mission, there are still some basic guiding principles for how to construct an effective message.

Foremost, you need to capture the attention of the audience you are soliciting. This can be more difficult than you might imagine. Numerous organizations need money just as badly as you do. Always, be aware that there is significant competition even for the thirty seconds of undivided attention you ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation

Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci

Publisher Resources

ISBN: 9781430239000Purchase book