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Effective Management of Benchmarking Projects by Mohamed Zairi

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3    Partner selection

Less is more

Robert Browning

The best is good enough

German proverb

Whatever suffices is enough

Latin proverb

3.1    Partners or competitors?

The question of choosing the right partners to benchmark against is invariably one of the most difficult areas to handle. If the notion of ‘industrial tourism’ is to be avoided then it follows that benchmarking partners have to be selected for the right reasons, the visits to be conducted have to be legitimately assessed and agreed upon. Ease of access is not necessarily a good reason for agreeing to visit a certain organization. The selection of benchmarking partners as addressed in this chapter is related to the specific areas of interest (i.e. what to benchmark). Different world-class ...

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