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Effective Management of Benchmarking Projects by Mohamed Zairi

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4    The ethics of benchmarking: howto handle secrecy and sensitiveissues

I have studied the enemy all my life. I have read the memoirs of his generals and his leaders. I have even read his philosophers and listened to his music. I have studied in detail the account of every damned one of his battles. I know exactly how he will react under any given set of circumstances, and he hasn't the slightest idea of what I'm going to do. So when the time comes, I'm going to whip the hell out of him

George S. PattonAmerican General

Not everything that counts can be counted; not everything that can be counted counts

Albert Einstein

Nothing is good or bad but by comparison

Thomas Fuller

To compare is not to prove

French proverb

4.1    The overt nature of ...

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