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Effective Management of Benchmarking Projects by Mohamed Zairi

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5    The value of industrial visits

A World of facts lie outside and beyond the World of words

Thomas Huxley

Figures never lie

English proverb

When written in Chinese, the word ‘crisis’ is composed of two characters – one represents danger, and the other represents opportunity

John F. Kennedy

5.1    Introduction

There is somewhat of a paradox when one wants to examine the real benefit of industrial tours. There is often quoted reference to the fact that industrial visits are analogous to ‘industrial tourism’ with high cost and no real value. On the other hand, managers need a lot of persuasion and convincing when it comes to the introduction of change. They insist on seeing, since ‘seeing is believing’. Industrial visits can be extremely beneficial ...

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