6    The value of benchmarkingawards

The majority of businessmen are incapable of original thought because they are unable to escape from the tyranny of reason

Ogilvy

Athletes and companies improve their performance in similar ways – by repeatedly working towards higher goals

Nakamura

The higher the goals, the better the management

Geneen

6.1    The European Best Practice Benchmarking Award: The process for winning with benchmarking

6.1.1    Background to the award

This innovation was launched by the Benchmarking Centre Ltd in the UK at its Second Annual Forum held in November 1994. The objects of the award are to promote and recognize best practice benchmarking and to:

•   Identify the best examples of benchmarking in Europe

•   Facilitate ...

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