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Effective Management of Benchmarking Projects by Mohamed Zairi

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7    The process of benchmarking inpractice

Wisdom denotes the pursuit of the best ends by the best means

Francis Hutcheson

The task of the leader is to get his people from where they are to where they have not been

Henry Kissinger

It is not goodness to be better than the worst

Seneca

7.1    Building a culture of benchmarking

Companies that are very serious about the institutionalization and embedding of benchmarking take serious steps to ensure that what is being focused on is not necessarily just the project in question and its desired outcomes. Indeed, in many cases there are substantial resources being allocated to monitor the deployment of corporate benchmarking, the learning resources available, the initiatives and efforts for creating ...

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