Chapter 8

Non-Profit Marketing

In May 2011, Amnesty International released a report documenting the Egyptian authorities’ use of excessive force to repress the anti-government protests ( In Spring 2011, the American Red Cross posted a video on tornados on its Web site for viewers to learn about the non-profit organization’s (NPO) programs and services for the affected victims. Chicago’s Field Museum presented an exhibit, The Horse, from ...

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