Introducing the Case Study: Pizza Delivered Quickly (PDQ)

Pizza Delivered Quickly (PDQ) is a local chain (40 stores) of eat-in and home delivery pizza stores. Recently PDQ has lost 30 percent of sales revenue due mostly to a drop in their home delivery business. They attribute this solely to their major competitor who recently promoted a program that guarantees 45-minute delivery service from order entry to home delivery. PDQ advertises one-hour delivery. PDQ currently uses computers for in-store operations and the usual business functions, but otherwise is not heavily dependent upon software systems to help them receive, process, and home deliver their customers' orders. Pepe Ronee, their Supervisor of Computer Operations, has been charged with developing a software application to identify “pizza factory” locations and create the software system needed to operate them. In commissioning this project, Dee Livery, their president, said to pull out all the stops. She further stated that the future of PDQ depends on this project. She wants the team to investigate an option to deliver the pizza unbaked and “ready for the oven” in 30 minutes or less or deliver it pre-baked in 45 minutes or less.

These pizza factories would not have any retail space. Their only function will be to receive orders, prepare, and deliver the pizzas. The factory location nearest the customer's location will receive the order from a central ordering facility, process, and deliver the order within 30 or 45 minutes ...

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