CHAPTER 20 VIDEO PROTOTYPING

INTRODUCTION

WHAT IS A VIDEO PROTOTYPE?

HOLISTIC VIDEO PROTOTYPING

WHAT A VIDEO PROTOTYPE LOOKS LIKE

STEP-BY-STEP GUIDE

HOW TO CREATE A VISIONARY VIDEO PROTOTYPE

NEXT ITERATION AFTER VIDEO PROTOTYPING

REFERENCES

INTRODUCTION

A video prototype is a narrative method primarily used in two ways. First, video is used to sell visionary technology concepts internally to product decision makers and externally to prospective customers and entrepreneurial funders; this method is referred to here as visionary video prototyping. The second way involves using and reusing video artifacts through the participatory design process to research, brainstorm, design, iteratively prototype, and evaluate a nonexistent software product; ...

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