Chapter 8. Iterating Prototypes With Excel
In creative design the role of context and the designer's perception of it play an increasingly important part. Since design is being viewed as a process here it could be argued that all new variables are already implicit in the processes to be used. In order to counter such arguments, it is suggested that designers work, of necessity, within a well-defined context of their choosing. The context is defined by the available design prototypes. However, there comes a time during the design process when the designer decides that he or she wishes to move outside the available design prototypes in order to find new variables. This can be seen as the designer changing the context in which he or she is working. ...

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