Walking the Curves
When a disruptive idea such as a new technology becomes available, not everyone adopts it immediately. Often, small but vocal cohorts pick it up first and spread the message, allowing it to gradually gain traction among the wider population. We’ve seen this pattern play out over time with radio, television, the Internet, cryptocurrency, and electric cars.
A theory called the diffusion of innovations models the pattern of how the adoption of new ideas spreads within society.[91] It defines five categories of adopters, each of which has a different role to play within this diffusion of ideas:
-
Innovators. These are people who are willing to take risks and have high social status, financial liquidity, and closest contact to others ...
Get Effective Remote Work now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
