Chapter 1
With the customer being the focal point and customer relationships being the central theme of many business strategies, organizations have witnessed countless opportunities created through technology advancements. These opportunities are especially prevalent in sales organizations, considering that they are responsible for creating links between firms and customers. Thus, many sales organizations have embraced technology to leverage the possibilities presented. Sales technology is a new mantra for sales organizations to gain success and build relationships. Firms are seeing the use of technology as a way of enhancing sales efficiency and sales effectiveness.
In today’s era of market-oriented firms, where sales organizations ...
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