O'Reilly logo

Effective Sales Force Automation and Customer Relationship Management by Raj Agnihotri

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 1

Defining Technology

With the customer being the focal point and customer relationships being the central theme of many business strategies, organizations have witnessed countless opportunities created through technology advancements. These opportunities are especially prevalent in sales organizations, considering that they are responsible for creating links between firms and customers. Thus, many sales organizations have embraced technology to leverage the possibilities presented. Sales technology is a new mantra for sales organizations to gain success and build relationships. Firms are seeing the use of technology as a way of enhancing sales efficiency and sales effectiveness.

In today’s era of market-oriented firms, where sales organizations ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required