O'Reilly logo

Effective Sales Force Automation and Customer Relationship Management by Raj Agnihotri

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4

Selection Decision Process and Research

Customers are becoming more reliant on e-commerce to capture the best value, as globalization and Internet technologies have connected all the corners of the world. In little time, a customer can explore a firm’s four P’s (product, place, price, and promotion) and compare them in an easily accessible global marketplace. Firms try to maintain a customer-oriented image throughout the world, possible only through a standard customer relationship management (CRM) methodology. Web-based CRM applications are also extremely helpful for effective and efficient global account management. No organization can implement and execute a relationship strategy without coordinated interdepartmental teamwork, which ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required